Brain activity is much lower when executing the routine part of the habit loop.Habits are bound up in the basil ganglia, one of the most ancient and central parts of the brain.Squire’s paper on Eugene’s habits was the spark that really ignited habit research.The store designs and everything else are as standardized as possible in order to keep cues consistent and trigger routines.McDonald’s fries are designed to melt immediately, in order to give the reward right away and tighten the habit loop.It’s work to avoid running those routines if a cue happens. Habits don’t leave us once they’re ingrained, they stay under the surface waiting for cues to trigger them.Habits are also delicate – if the cue isn’t there, they won’t trigger.He could also build new habits over time.Eugene could function almost normally without a memory due to his habits.Habits are super-important – they let our brains save energy and size for other things.
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